This solution addresses mainly the issues faced by the creative members specifically and other members in general. Due to my previous experience working at international advertising agencies, I used to face many issues and delays as everything was manual. The traffic manager used to go around with the job bags to get job updates. No one knew what each member was working on in terms of major projects and jobs. Everything was kind of messy and chaotic. Also, we used to stay working until later hours in the evening to finalize major campaigns. I have thought of all these issues when I started thinking of DASHO and how it can encompass all the above into one simple solution for everyone’s access. This solution will make the lives of agency members much easier and very organized. At the same time, the productivity levels will increase, and the creatives can focus on the most important projects to work on.
So how does it benefit the various users at an agency?
Client Servicing
Find it easy to conduct virtual meetings with their clients to brainstorm and propose ideas with the aid of the creative team in order to move forward quickly and deliver efficiently on major campaigns and projects.
Production Managers
Suppliers can be accessed with a click of a button and their existing and new work can be seen to aid projects (i.e. production rate cards, photographers, model agencies, make-up artists, prop managers, etc.)
Traffic Managers
It provides an ease of mind rather than running around the agency after all jobs and organizing who’s working on what and at what stage. It makes assigning jobs and job status updates available on a dashboard.
Creative (designers & art directors)
Have access to the most important tools to work on any assigned client (the brand guidelines and templates) and working with other designers across various countries for global clients. Ideation and collaboration have never been easier with the aid of brainstorming rooms.
Clients
By invitation only can brainstorm with the agency and view creative concept options.
Omar Mal
Omar Mal 