Lecture – The Business of Design
This week’s lecture was interesting in showcasing different business practices of design. I have felt the closest to “Studio Moross” as it was very close to the business model, I used in my agency studio startup business but with fewer employees. The agency that intrigued my interest was “Us Two” as it worked on a new industry category which is gaming. Gaming is one of the future types of graphic design and I’m quite interested in this field as gaming is my hobby. The agency used a coaching methodology to project management which is new to me. The revenue model presented was diversified as the agency provided several revenue stream categories. Another interesting and new thing to me was the “Collective” as we do not have this type of business design model here in the middle east region or locally. A collective is a group of people coming together based on a shared interest. I also related to the Freelance graphic designer presentation, as I worked as a freelancer for several months when I was unemployed. I used to charge a day fee, or project fee, or go to work as part-time in design studios. I was quite flexible as I assessed the project in hand and worked accordingly.
Week 2 – Workshop Challenge
Regarding the Workshop Challenge for this week, I have thought of a project I have already worked on recently and obtained the budgeting model from the one I previously used in my startup agency. The resources model of staff is based on what I had before with my partner. In terms of pricing and budgeting, we have worked on the Xero system with the assistance of the accountant. The campaign brief is based on a project for the launch of the top luxurious 4×4 vehicle for the Nissan Brand in the country. The local creative concepts that shall be shared were taken from the creative agency in Dubai in terms of theme, however, were adapted locally to the market by myself with new layouts that suits the local target audience and culture. The target audience and launch plan is based on what I have worked on for the actual launch including the addition of the Mall activations.
Omar Mal
June 8, 2020
Omar Mal 